Addressable TV

SMG’s Baylon: TV Caution Means Two-Tier Ad Market
SMG’s Baylon: TV Caution Means Two-Tier Ad Market
15 Nov 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
10 Nov 2013
Advanced Targeting in Video Campaigns Rising Quickly, Videology Report
26 Oct 2013
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
2 Oct 2013
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
26 Sep 2013
Adobe in Pact with Turner to Stream Cable Nets
Adobe in Pact with Turner to Stream Cable Nets
24 Sep 2013
Collective Targets TV Buys via Online Behavior
Collective Targets TV Buys via Online Behavior
28 Aug 2013
IPG Has Ambitious Plan to Automate Television Media Buys
IPG Has Ambitious Plan to Automate Television Media Buys
20 Aug 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
17 Jul 2013
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
16 Jul 2013
Simulmedia Opens Access to TV Marketing Campaign Reports
1 Jul 2013
The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears
30 Jun 2013
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
21 Jun 2013
New CEO Wants Shazam To Be Destination, Not Utility
New CEO Wants Shazam To Be Destination, Not Utility
20 Jun 2013
BlackArrow’s President: ‘Dynamic Ad Insertion Will Change Ad Models’
BlackArrow’s President: ‘Dynamic Ad Insertion Will Change Ad Models’
10 Jun 2013
SMG SVP: ‘Networks Have Wrong Idea about VOD’
SMG SVP: ‘Networks Have Wrong Idea about VOD’
10 Jun 2013
New Programmatic TV Buying Platform Applies Digital Practices to TV
New Programmatic TV Buying Platform Applies Digital Practices to TV
22 May 2013