Addressable TV

Playlists & Series

Collective and Zenith Launch TV Analytics Tool
Collective and Zenith Launch TV Analytics Tool
18 Mar 2014
The Search For Standards For Addressable Ads
The Search For Standards For Addressable Ads
17 Mar 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Programmatic TV Is Years Away: Simulmedia’s Morgan
Programmatic TV Is Years Away: Simulmedia’s Morgan
10 Mar 2014
AOL’s Adap.tv Readies “True Household Addressability” for TV Advertisers
3 Mar 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
Videology CEO: 2014 Is The Year Of Addressable TV Ads
Videology CEO: 2014 Is The Year Of Addressable TV Ads
15 Jan 2014
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
15 Jan 2014
Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada
Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada
10 Jan 2014
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
9 Jan 2014
TV-Synced Ads Boost Brand Engagement, Civolution Says
TV-Synced Ads Boost Brand Engagement, Civolution Says
2 Jan 2014
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
2 Jan 2014
clypd Fuelled Up To Bring Programmatic Ads To TV
clypd Fuelled Up To Bring Programmatic Ads To TV
29 Dec 2013
Civolution Aims To Better Target TV-Synced Ads In 2014
Civolution Aims To Better Target TV-Synced Ads In 2014
29 Dec 2013
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
23 Dec 2013
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Dec 2013
Adobe: TV Everywhere Homes Doubled in 2013
Adobe: TV Everywhere Homes Doubled in 2013
19 Dec 2013
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
18 Dec 2013