Addressable TV

Playlists & Series

France is Leading in Programmatic Linear TV Ad Buying, here’s why
France is Leading in Programmatic Linear TV Ad Buying, here’s why
23 May 2014
Brightcove is Driving High Ad Value from the Cloud with New Service, CEO Mendels explains
Brightcove is Driving High Ad Value from the Cloud with New Service, CEO Mendels explains
12 May 2014
Rovi’s DTA Guide Gives Cable Customers A Taste Of Digital
Rovi’s DTA Guide Gives Cable Customers A Taste Of Digital
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014
CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud
CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud
4 May 2014
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
1 May 2014
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp
22 Apr 2014
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
15 Apr 2014
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
15 Apr 2014
Programmatic TV Needs Quick Wins: INVISION’s Miller
Programmatic TV Needs Quick Wins: INVISION’s Miller
14 Apr 2014
IDC Analyst Greg Ireland: TV Everywhere Offerings Risk Consumer Confusion
IDC Analyst Greg Ireland: TV Everywhere Offerings Risk Consumer Confusion
13 Apr 2014
Adobe Unveils Dynamic Video Ad Insertion, from the Cloud
Adobe Unveils Dynamic Video Ad Insertion, from the Cloud
8 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
Rentrak Makes Strides in Programmatic TV
Rentrak Makes Strides in Programmatic TV
31 Mar 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
Ad Delivery Is Everything: Mediaocean’s Palmer
Ad Delivery Is Everything: Mediaocean’s Palmer
18 Mar 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014
ZenithOptimedia Trying To Overcome Addressability Fragmentation
ZenithOptimedia Trying To Overcome Addressability Fragmentation
18 Mar 2014