Addressable TV

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
15 Jan 2014
Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada
Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada
10 Jan 2014
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
9 Jan 2014
TV-Synced Ads Boost Brand Engagement, Civolution Says
TV-Synced Ads Boost Brand Engagement, Civolution Says
2 Jan 2014
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
2 Jan 2014
clypd Fuelled Up To Bring Programmatic Ads To TV
clypd Fuelled Up To Bring Programmatic Ads To TV
29 Dec 2013
Civolution Aims To Better Target TV-Synced Ads In 2014
Civolution Aims To Better Target TV-Synced Ads In 2014
29 Dec 2013
Tribune Company Acquires Gracenote
23 Dec 2013
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Dec 2013
Adobe: TV Everywhere Homes Doubled in 2013
Adobe: TV Everywhere Homes Doubled in 2013
19 Dec 2013
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
18 Dec 2013
Adobe: Ad Insertion Drives TV Everywhere
Adobe: Ad Insertion Drives TV Everywhere
16 Dec 2013
Simulmedia Raises $25 Million in New Venture Round
Simulmedia Raises $25 Million in New Venture Round
10 Dec 2013
‘TV Everywhere’ is Growing Quickly,  says Comcast’s thePlatform
‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform
9 Dec 2013
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
5 Dec 2013
Xaxis’ Gleason to Headline Beet.TV Programmatic Summit presented by Videology
Xaxis’ Gleason to Headline Beet.TV Programmatic Summit presented by Videology
4 Dec 2013
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
27 Nov 2013
Gracenote Tests Full Ad Replacement on TVs
Gracenote Tests Full Ad Replacement on TVs
20 Nov 2013
YuMe Household Targeting Tools Rolled out in UK
YuMe Household Targeting Tools Rolled out in UK
15 Nov 2013