Addressable TV

Playlists & Series

TV in Transition: Advertisers “Still have the Runway to Make it Right,” GroupM’s Rob Norman
TV in Transition: Advertisers “Still have the Runway to Make it Right,” GroupM’s Rob Norman
7 Jul 2014
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
26 Jun 2014
Forrester’s Nail on Aereo Decision:  Existing Business Models have been Reinforced
Forrester’s Nail on Aereo Decision: Existing Business Models have been Reinforced
25 Jun 2014
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
25 Jun 2014
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
24 Jun 2014
Canoe Catches A Wave After VOD Ad Pivot
Canoe Catches A Wave After VOD Ad Pivot
23 Jun 2014
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
19 Jun 2014
Black Arrow Wants Cable Co’s To Monetize All Screens
Black Arrow Wants Cable Co’s To Monetize All Screens
19 Jun 2014
GroupM’s Modi Media Hones In On TV Targeting
GroupM’s Modi Media Hones In On TV Targeting
19 Jun 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
19 Jun 2014
Scripps Sets Out To Softly Sync Its Divided Channels
Scripps Sets Out To Softly Sync Its Divided Channels
16 Jun 2014
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
16 Jun 2014
Simulmedia Making Its TV Upfronts Debut
Simulmedia Making Its TV Upfronts Debut
13 Jun 2014
Comcast Will Double Live Programming via “TV Everywhere” this Year
Comcast Will Double Live Programming via “TV Everywhere” this Year
12 Jun 2014
‘TV Everywhere’ is Expanding Video Viewing and Advertising Opportunities
12 Jun 2014
Fragmentation of TV Viewing will Lead to Automated Ad buying, Xaxis Chair David Moore
Fragmentation of TV Viewing will Lead to Automated Ad buying, Xaxis Chair David Moore
11 Jun 2014
CNN Merging TV and Net Programming with ‘CNN X’
CNN Merging TV and Net Programming with ‘CNN X’
11 Jun 2014
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
1 Jun 2014
Mindshare’s Johnston: IPTV Heralds Video Opportunity
Mindshare’s Johnston: IPTV Heralds Video Opportunity
29 May 2014
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
28 May 2014