Addressable TV

Programmatic TV Needs Quick Wins: INVISION’s Miller
Programmatic TV Needs Quick Wins: INVISION’s Miller
14 Apr 2014
Adobe Unveils Dynamic Video Ad Insertion, from the Cloud
Adobe Unveils Dynamic Video Ad Insertion, from the Cloud
8 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
1 Apr 2014
IPG’s Magna Global is Building “Private Marketplaces” for TV Programmatic
IPG’s Magna Global is Building “Private Marketplaces” for TV Programmatic
26 Mar 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
Ad Delivery Is Everything: Mediaocean’s Palmer
Ad Delivery Is Everything: Mediaocean’s Palmer
18 Mar 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014
ZenithOptimedia Trying To Overcome Addressability Fragmentation
ZenithOptimedia Trying To Overcome Addressability Fragmentation
18 Mar 2014
Collective and Zenith Launch TV Analytics Tool
Collective and Zenith Launch TV Analytics Tool
18 Mar 2014
The Search For Standards For Addressable Ads
The Search For Standards For Addressable Ads
17 Mar 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Programmatic TV Is Years Away: Simulmedia’s Morgan
Programmatic TV Is Years Away: Simulmedia’s Morgan
10 Mar 2014
AOL’s Adap.tv Readies “True Household Addressability” for TV Advertisers
3 Mar 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
Eyeview Grows Its Personalized Video Ad Footprint
Eyeview Grows Its Personalized Video Ad Footprint
6 Feb 2014
Videology CEO: 2014 Is The Year Of Addressable TV Ads
Videology CEO: 2014 Is The Year Of Addressable TV Ads
15 Jan 2014