Addressable TV

Playlists & Series

Publishers In Balancing Act To Reduce Ad Load, Justify Pricing: Essence’s Gerber
6 Apr 2018
Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
3 Apr 2018
Addressable Aggregator one2one Media Advocates New Approach To Creative Costs
3 Apr 2018
Sinclair At The Forefront of ATSC 3.0, Addressable TV Ads
2 Apr 2018
Advanced Targeting Yields ‘Really Healthy Prices’ For Quality Content: dataxu’s Catanzaro
1 Apr 2018
On Tip Of An Iceberg, Cadreon’s Schmidt Pushes Advanced TV Forward
29 Mar 2018
Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser
27 Mar 2018
NBCU’s Rosen: Advanced Targeting A ‘Perfect Complement’ To Power Of Television
27 Mar 2018
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
25 Mar 2018
Matter More Media’s Tracey Scheppach On Addressable TV Tech, Holding Company Silos
22 Mar 2018
How LiveRamp + Acxiom = A Unified TV ID Graph
20 Mar 2018
Clypd Begins Decoupling Its Tech To Expand Clients: Burke
20 Mar 2018
With 2.2 Million Households, Sling In Year Of Addressable Convergence With Dish
19 Mar 2018
Comcast Spotlight Brings Advanced TV Targeting To Local Buyers
16 Mar 2018
Alphonso’s Chordia Brings TV Ad Analytics To Europe, UK First
16 Mar 2018
NBCU: Powered By Marketers’ Datasets, Advanced Television Keeps Getting Better
15 Mar 2018
ESPN Introducing Linear Optimization In The Quest For True Addressable Television
13 Mar 2018
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
12 Mar 2018
With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap
8 Mar 2018
TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements
8 Mar 2018