Addressable TV

Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
10 Oct 2016
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
5 Oct 2016
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
29 Sep 2016
Sky Enables Dynamic Soccer Ads In Germany: Meininger
Sky Enables Dynamic Soccer Ads In Germany: Meininger
29 Sep 2016
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
27 Sep 2016
Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
26 Sep 2016
Rubicon’s Sears Sees Orders Boom, TV Far Away
Rubicon’s Sears Sees Orders Boom, TV Far Away
23 Sep 2016
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
22 Sep 2016
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
20 Sep 2016
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
19 Sep 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
18 Sep 2016
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
15 Sep 2016
Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey
Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey
9 Sep 2016
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
7 Sep 2016
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
24 Aug 2016
DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV
DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV
24 Aug 2016
Is Addressable TV Ready For Prime-Time? A Panel Discusses
Is Addressable TV Ready For Prime-Time? A Panel Discusses
23 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016