Addressable TV

Playlists & Series

Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
21 Oct 2016
Belgium’s Proximus Sees Addressable TV Improving Customer Experience
Belgium’s Proximus Sees Addressable TV Improving Customer Experience
20 Oct 2016
Cadent Adds Broadcast To Advanced TV, Cable Offerings
Cadent Adds Broadcast To Advanced TV, Cable Offerings
19 Oct 2016
BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach
BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach
19 Oct 2016
Cross-Screen Addressable Ads Will Be ‘The Norm’ Across Categories: Hearts & Science’s Treuhaft
Cross-Screen Addressable Ads Will Be ‘The Norm’ Across Categories: Hearts & Science’s Treuhaft
18 Oct 2016
Living Room TV ‘Incredibly Valuable Real Estate And Inventory’: GroupM’s Hanlon
Living Room TV ‘Incredibly Valuable Real Estate And Inventory’: GroupM’s Hanlon
16 Oct 2016
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
16 Oct 2016
Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
13 Oct 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
11 Oct 2016
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
11 Oct 2016
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
10 Oct 2016
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
5 Oct 2016
IPG & Innovid Partner To Find The Right OTT Recipe
IPG & Innovid Partner To Find The Right OTT Recipe
30 Sep 2016
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
29 Sep 2016
Sky Enables Dynamic Soccer Ads In Germany: Meininger
Sky Enables Dynamic Soccer Ads In Germany: Meininger
29 Sep 2016
Hybrid Dynamic Ad Insertion Scales Well For Huge Audiences: Adobe’s Foster
Hybrid Dynamic Ad Insertion Scales Well For Huge Audiences: Adobe’s Foster
28 Sep 2016
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
27 Sep 2016