Addressable TV

Playlists & Series

Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
26 Sep 2016
Rubicon’s Sears Sees Orders Boom, TV Far Away
Rubicon’s Sears Sees Orders Boom, TV Far Away
23 Sep 2016
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
22 Sep 2016
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
20 Sep 2016
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
19 Sep 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
18 Sep 2016
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
15 Sep 2016
IPG’s Stoller Sees Friction And Fragmentation In TV Apps
IPG’s Stoller Sees Friction And Fragmentation In TV Apps
9 Sep 2016
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
7 Sep 2016
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
24 Aug 2016
Is Addressable TV Ready For Prime-Time? A Panel Discusses
Is Addressable TV Ready For Prime-Time? A Panel Discusses
23 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
16 Aug 2016
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
11 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
10 Aug 2016
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
8 Aug 2016
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
8 Aug 2016
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
7 Aug 2016