Addressable TV

Playlists & Series

To Nielsen’s Feigenson, It’s All About Balancing Ad Formats And Mix
27 Jun 2016
MasterCard: From Story Teller To Story Maker, Says Global Media Chief Jankowski
27 Jun 2016
Industry Should Spend More Time Mapping The Messaging Ecosystem, Says Bough Of Mondelez
26 Jun 2016
OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction
21 Jun 2016
Fox’s Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads
21 Jun 2016
MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices
21 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
Turner Seeking Creative Ways To Keep Viewers In The TV Ecosystem
21 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
Agencies Must Lead ‘Holistic’ Data-Driven TV: MODI Media’s Power
15 Jun 2016
DISH Lights Up Eight Networks For Spanish-Language TV Ads
12 Jun 2016
Invidi’s CMO Seeks TV Data On Global Expansion Curve
12 Jun 2016
Reduced Ad Load, Better Targeting Keys To Addressable TV: Turner’s Shimmel
10 Jun 2016
Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele
10 Jun 2016
Invidi’s Kubin Sees Addressable TV At A Tipping Point
9 Jun 2016
Targeted TV Ads Reduce Channel Hopping: Videology’s Block
9 Jun 2016
GroupM Well Beyond Addressable TV Testing: Modi Media’s Power
7 Jun 2016
Ireland’s RTÉ Targets Dynamic Ads For Digital Player Reboot
7 Jun 2016
Publicis, WPP Execs See Programmatic TV Coming In To View
Publicis, WPP Execs See Programmatic TV Coming In To View
6 Jun 2016
Britain’s Sky with Ad-Tech Partners to Go Global, West Says
6 Jun 2016