Addressable TV

Initiative’s Magel: Goodbye Age/Sex Demos, Hello Passion And Partners
23 May 2016
Upfronts Should Be More Than A Once Yearly Ritual, Dentsu Aegis’ Mike Law
20 May 2016
OMD’s TV Chief Geraci: Addressable will Come with Scale
16 May 2016
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
12 May 2016
AT&T Sees Addressable Audiences As Coveted And Scarce
11 May 2016
Future Of TV Relies On Brands Harnessing First-Party Data: PHD’s Atkinson
10 May 2016
Horizon Media: Addressable Is ‘Powerful Complement’ To Traditional TV
9 May 2016
GE Shuns GRP Buys, Likes To Purchase Behavior
9 May 2016
‘Beyond Critical Mass’ On The Horizon For Addressable TV: Cadreon’s Matt Bayer
8 May 2016
MillerCoors Studies Addressable TV Ads, Seeks Sales Linkage
6 May 2016
Bank Of America Seeks More Scale, Granularity From Addressable TV
4 May 2016
ConAgra On Addressable TV: Driven By People, Not Media
4 May 2016
Digitization Of TV ‘Not For The Faint Of Heart”: FTI’s Hanlon
3 May 2016
Single Insertion Order Is Operative’s Vision For Convergence
3 May 2016
DISH, DirecTV Addressable Unit: Buying DMA’s Wasteful For Campaigns
29 Apr 2016
AT&T Uses Humor To Target TV Ad Waste, Promote Addressable Offering
28 Apr 2016
Cablevision: Addressable TV For Each And Every Advertiser A ‘Misnomer’
27 Apr 2016
Campbell’s Marketing Chief: Television Becoming More Like Digital
27 Apr 2016
Granular TV Deals Help Matrixx Target Seasonal, Need-Based Consumers
25 Apr 2016
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
19 Apr 2016