Addressable TV

NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
19 Apr 2016
New NAB Group Aims To Wrestle Back TV Data Measurement
17 Apr 2016
Political Campaigns on the Cutting Edge of Advanced TV, Cablevision’s Ben Tatta
15 Apr 2016
TV Ad Veteran Tim Spengler Hails New Audience Targeting Methods
13 Apr 2016
On Eve Of Annual Event, Simulmedia’s Dave Morgan Reflects On ‘People Stitching’
6 Apr 2016
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
26 Mar 2016
Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys
25 Mar 2016
AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV
AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV
20 Mar 2016
Viacom Sees Newer Tech Players Fueling Big Gains In Addressable Ads
Viacom Sees Newer Tech Players Fueling Big Gains In Addressable Ads
17 Mar 2016
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
16 Mar 2016
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
7 Mar 2016
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
7 Mar 2016
AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology
3 Mar 2016
Eyeview Registers Big Return On Customized Facebook Video Ads
Eyeview Registers Big Return On Customized Facebook Video Ads
2 Mar 2016
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
1 Mar 2016
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
24 Feb 2016
YuMe’s McLernon: Marketers And Publishers Must Unite To Better Understand And Reach Consumers
YuMe’s McLernon: Marketers And Publishers Must Unite To Better Understand And Reach Consumers
19 Feb 2016
Shaw Media Innovates On TV Ahead Of Corus Sale
Shaw Media Innovates On TV Ahead Of Corus Sale
28 Jan 2016
New IAB Chair Wiener:  We Need to Embrace “Precision Engagement”
New IAB Chair Wiener: We Need to Embrace “Precision Engagement”
26 Jan 2016
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
26 Jan 2016