Advertising

LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video
LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video
12 Sep 2013
Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay
10 Sep 2013
Nielsen’s Amit Seth: ‘OCR’ is Going Global
9 Sep 2013
Snappy TV Teaming with Heineken for Instant Highlights of U.S. Open on Twitter
Snappy TV Teaming with Heineken for Instant Highlights of U.S. Open on Twitter
8 Sep 2013
Bloomberg’s Online Video Investment Shows Promise
Bloomberg’s Online Video Investment Shows Promise
4 Sep 2013
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
4 Sep 2013
Yahoo Readies Slate of Comedy Originals
Yahoo Readies Slate of Comedy Originals
27 Aug 2013
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
27 Aug 2013
Research: Original Web Video Ads Outperform TV Shovelware
Research: Original Web Video Ads Outperform TV Shovelware
26 Aug 2013
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
26 Aug 2013
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
20 Aug 2013
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
19 Aug 2013
Can Half The Ads Bring Twice The Value? BBC Thinks So
Can Half The Ads Bring Twice The Value? BBC Thinks So
15 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
14 Aug 2013
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
13 Aug 2013
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
13 Aug 2013
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
13 Aug 2013
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
12 Aug 2013