Advertising

Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
18 Mar 2025
TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark
16 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025
Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker
10 Mar 2025
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
17 Feb 2025
IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
5 Feb 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
29 Jan 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
22 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson
21 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
15 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025