Advertising

Playlists & Series

Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald

19 Nov 2025

TV Ad Buying to Become More “Digital,” Forrester’s Glantz

19 Nov 2025

AOL Says Video Syndication Biz is Booming, Monthly Views Reaching 1 Billion

19 Nov 2025

Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition

19 Nov 2025

CBS Aims Big with Two-Screen Screen Offering around Big Events and TV Series

19 Nov 2025

BrightRoll Launches Mobile Video Real-Time Bidding Platform

19 Nov 2025

IAB’s Seneca Mudd on the Fast Growth of the Real-Time Buying of Mobile Video Ads

19 Nov 2025

Adobe Forges Deepening Ties with the Ad Business

19 Nov 2025

Adobe Readies Programmatic Ad Buying with ‘Efficient Frontier’ Acquisition

19 Nov 2025

Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario

19 Nov 2025

BrightRoll’s Sacerdoti: Mobile Ad Revenue Rising Fast

19 Nov 2025

Microsoft Expects 100K Apps for Windows 8 in 90 Days, 400 Million Users by July

19 Nov 2025

TubeMogul Finds 40 Percent of Real-Time Video Ads Now on Tier-One Sites

19 Nov 2025

Group M’s Xaxis Creates Private Exchanges for Big Brands

19 Nov 2025

Adobe Takes Manhattan with Starring Roll at Advertising Week

19 Nov 2025

Technology Set to Transform Madison Avenue via Programmatic Buying

19 Nov 2025

Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M’s Rob Norman

19 Nov 2025

Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald

19 Nov 2025

Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool

19 Nov 2025

The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars

19 Nov 2025

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