Brand Safety

Marketing Veteran Bitterman: Advertiser ‘Flight To Safety’ Benefits Facebook And Google

24 Jul 2016

Advertisers Are Thieving From Users, Too: Fox’s Marchese

19 Jul 2016

AOL’s Content Team Takes Charge To Clean Up Ads

12 Jul 2016

Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

10 Jul 2016

Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads

7 Jul 2016

Even With Big Gains, Bots And Non-Human Traffic A ‘Constant Worry’: Havas’ Delport

6 Jul 2016

Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates

5 Jul 2016

Ghostery Backs IAB’s LEAN Bid To Vanquish Ad Blocking

7 Jun 2016

Ari Bluman, Tireless Advocate for Digital Advertising Integrity, Dead at 44

25 May 2016

WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands

1 Mar 2016

White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud

29 Feb 2016

Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions

21 Feb 2016

Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker

14 Feb 2016

Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan

14 Feb 2016

GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

3 Jan 2016

“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi

3 Jan 2016

Digital Industry Join Leading Brands in Fight Over $2.4 Billion Pirated Site Scams

14 Dec 2015

How GroupM Establishes Trust With Private Marketplaces

29 Oct 2015

To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist

22 Oct 2015

Advertisers Must Be Accountable For Performance: DoubleVerify CEO

18 Oct 2015