Brand Safety

Ad Fraud, Viewability Are Still Key Concerns for Advertisers: Essence’s Adam Gerber
17 Jun 2021
Brand Suitability Goes on the “”Offense,” Pixability’s Atwood
22 Feb 2021
Physician-Focused Ad Market Is Changing Fast with Programmatic Growth: Klick Health’s Jacob Lustig
17 Feb 2021
IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider
7 Feb 2021
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
28 Jan 2021
Facebook is the Popular Platform for the Right: Its Engagement Algorithms Harness Discontent, The Washington Post’s Nitasha Tiku
14 Jan 2021
BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn
21 Dec 2020
AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
20 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
2 Dec 2020
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
27 Oct 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
14 Oct 2020
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
6 Oct 2020
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
16 Sep 2020
Russia Not Getting Reach As Facebook and Twitter Tighten Controls; The Problem is Homegrown: Washington Post’s Dwoskin
3 Sep 2020
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
25 Aug 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
17 Aug 2020
IAB Wraps 1st Virtual NewFronts With Eye Toward Future Growth
13 Jul 2020
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
29 Jun 2020