Brand Safety

Playlists & Series

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn
21 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
2 Dec 2020
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
27 Oct 2020
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
14 Oct 2020
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
6 Oct 2020
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
16 Sep 2020
Russia Not Getting Reach As Facebook and Twitter Tighten Controls; The Problem is Homegrown: Washington Post’s Dwoskin
3 Sep 2020
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
25 Aug 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
17 Aug 2020
IAB Wraps 1st Virtual NewFronts With Eye Toward Future Growth
13 Jul 2020
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
29 Jun 2020
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
12 Jun 2020
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
9 Jun 2020
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
9 Jun 2020
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
4 Jun 2020
News Is Brand-Safe: 4As’ Kaplowitz
1 Jun 2020
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
28 May 2020
Danone’s CDO Doat: Context Is Critical for Advertising
27 May 2020