Brand Safety

Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
9 Jun 2020
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
4 Jun 2020
News Is Brand-Safe: 4As’ Kaplowitz
1 Jun 2020
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
28 May 2020
Danone’s CDO Doat: Context Is Critical for Advertising
27 May 2020
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
26 May 2020
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
22 May 2020
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
20 May 2020
From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick
18 May 2020
Brands Coming Back To News: Horizon’s Koenigsberg
14 May 2020
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
12 May 2020
“News Is Brand-Safe:” UM Worldwide’s Lowcock
11 May 2020
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
5 May 2020
In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill
20 Apr 2020
MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking
12 Apr 2020
Don’t Block News, Get More Granular: IAS’ Utzschneider
2 Apr 2020
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
30 Mar 2020
Don’t Block Virus News: IAB’s New President Warns Advertisers
26 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020