Cross-Platform Strategy

Playlists & Series

Commentary: TV Programmers Need to Own Their Audience
22 Mar 2013
Nielsen Set to Expand Media Partners for Online Campaign Ratings
22 Mar 2013
Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz
18 Mar 2013
Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens
13 Mar 2013
Fox News Sees “Compelling Metrics” with TV Everywhere Viewership
28 Feb 2013
Xaxis’ Becker: Agencies Need Better Cross-Media Systems
26 Feb 2013
A New “Mobile Web” Arrives Next Year as GM and AT&T Bring 4G to Cars
26 Feb 2013
The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement
25 Feb 2013
Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry
22 Feb 2013
Gannett Chief Digital Officer: USA Today Site Revamp is a Prototype for Stations, Papers
21 Feb 2013
The Washington Post Readies “Post Everywhere” Video Distribution Play, Chief Digital Officer Vijay Ravindran; Social Reader “Reboot” Coming Soon
20 Feb 2013
Web Video News is “Drastically Different” from Cable News, Reuters’ Colarusso Explains
20 Feb 2013
In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating
16 Feb 2013
Gannett Chief Digital Officer Payne: Stations Using Tools to Expand Video Views
15 Feb 2013
MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting
13 Feb 2013
AOL Videos Scales Online as Some Shows Move to Television
12 Feb 2013
Video on The Washington Post: It’s “No Longer a Sideshow, it is Prime,” Chief Digital Officer
7 Feb 2013
Digital Video at a Crossroads: A Time of Collaboration & Co-Creation, Analyst Ashley Swartz
6 Feb 2013
Group M’s Rob Norman on Hulu, Measurement and the Meaning of Convergence
31 Jan 2013
Magine Plans to Reinvent TV for “Modern” Viewers
30 Jan 2013