CTV

TV Is Still TV: MiQ’s Chugthai On Why The Medium Deserves A Unique Message
17 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
16 Aug 2023
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
14 Aug 2023
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
10 Aug 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
‘Efficiency And Sustainability’ Are Driving Forces Of RTB 2.6: IAB Tech Lab’s Katsur
21 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
AI Can ‘Supercharge’ Brand Advertising: LoopMe’s Cukierman
17 Jul 2023
Programmatic TV: A New Era of Efficiency and Audience Targeting
14 Jul 2023
LG Ads Marlow: The TV OS is the New TV Homepage
7 Jul 2023
CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow
3 Jul 2023
Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”
30 Jun 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
AI Can Activate CTV: Teads’ Pintarelli
27 Jun 2023
Yahoo CRO Talks Data-Driven Strategy, Connected TV
26 Jun 2023
Attention & Creativity Under The Microscope: Yahoo’s Ordemann
21 Jun 2023
Uber Plans Rollout of Full-Length Video Ads Across Multiple Customer Touchpoints
16 Jun 2023
Democratizing TV Advertising With AI: David Kline On Spectrum Reach’s Game Changer
14 Jun 2023
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