CTV

Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
16 Dec 2024
CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Converging CTV & Ecommerce Will Be Key Theme at CES: Samsung Ads’ Courtney Howell
11 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
CES Will Highlight CTV’s Convergence With Retail Media: LG Ad’s Mike Brooks
10 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
NFL Streaming Surge Opens Up New Ad Opportunities: Innovid’s Mouradian
17 Nov 2024
GM’s Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads
13 Nov 2024
CTV’s Conquest of Live Programming Will Be Major Topic at Beet Retreat Santa Monica 2024
11 Nov 2024
CTV Transforms Early Touchpoints With Car Buyers: Ford’s Marla Skiko
7 Nov 2024