CTV

Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Albertsons’ Recipe for Retail Media: AI & Shoppable CTV
3 Feb 2025
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
29 Jan 2025
Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising
28 Jan 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Roku Opening Up to Data Partnerships: VP Sarah Harms
27 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Streamers Should Learn From Social Media: PubMatic’s Scaglione
22 Jan 2025
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
21 Jan 2025
FAST and Friendly: Philo Aims to Keep Streaming Sophistication Simple
21 Jan 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
14 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025