CTV

CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving
18 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure
10 Mar 2025
Retail Media Networks Must Reduce Friction for CTV Commerce: super{set}’s Jon Suarez-Davis
10 Mar 2025
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s Etzioni
3 Mar 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025
BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart Enablement
25 Feb 2025
Mindset Graph Helps Brands Reach CTV Audiences at Key Moments: GumGum’s Phil Schraeder
22 Feb 2025
Creators Offer Deeper Audience Connections than Influencers: Spotter’s Vineet Pathak
19 Feb 2025
Cognitiv’s Danetz on the Value of Networking in San Juan
19 Feb 2025
Programmatic CTV and AI’s Media Insights Will Be Key Topics at Beet Retreat San Juan: Index Exchange’s Andrew Casale
18 Feb 2025
Albertsons Bullish on CTV for Full-Funnel Effectiveness
12 Feb 2025
Wurl’s Crofut: Context Is the Key to Unlock CTV Ads in 2025
12 Feb 2025
Beyond QR: Shoppable TV will Ditch Codes for Smarter, Scalable Systems: Ty Cooper, The Take
11 Feb 2025
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
11 Feb 2025