CTV

CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
CTV Ad Innovation Is Scoring Big With Live Sports Viewers: Innovid’s Cushion
3 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
22 Dec 2024
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
18 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
4 Nov 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
26 Aug 2024
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