CTV

Scene-Level Targeting Brings AI’s Contextual Revolution To CTV
9 Dec 2025
Google’s Inderpreet Sandhu: AI-Driven Creative Alignment will Transform CTV Ad Relevance
2 Dec 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Index Exchange’s Alex Gardner: Contextual Signals Enable ‘Revolution’ In Audience Targeting
23 Nov 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
UM’s Volpe: Marketers Risk Chasing Sales at the Expense of Persuasion
28 Oct 2025
For Roku, the Streaming Ad Revolution Starts on the Home Screen
28 Oct 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
Mobile Gaming, Apps and CTV Are Key to Reaching Today’s Consumers: Dentsu’s Jessie Schwartzfarb
15 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal
24 Aug 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Magnite’s Cassidy Diamond: Pause Ads and Interactive Overlays Unlock CTV Commerce Potential
19 Aug 2025
Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution
8 Jul 2025
Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave Morgan
8 Jul 2025
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