CTV

Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
Xumo Sees Sharp TVs as ‘Groundbreaking’ Move into Premium Tier
9 Jan 2025
AI Creative, Self-Serve Buying Unlock CTV for Smaller Buyers: Simulmedia’s Morgan
8 Jan 2025
FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
7 Jan 2025
Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner
6 Jan 2025
CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle
6 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
CTV Ad Innovation Is Scoring Big With Live Sports Viewers: Innovid’s Cushion
3 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
AdAlliance CEO Calls for ‘Radical Collaboration’ in European TV
22 Dec 2024
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
22 Dec 2024
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
18 Dec 2024
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
18 Dec 2024
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Neutral OS for CTV Improves Viewer Experience, Advertising: TiVo’s Chris Kleinschmidt
17 Dec 2024
Our Consumers Insights Are Valuable Amid CTV Growth: PCH Media’s Chris Moore
17 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024