Data and Identity

Playlists & Series

Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
23 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
14 Feb 2022
Marketing’s Future Relies on First-Party Data at Scale: NBCUniversal’s John Lee
10 Feb 2022
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
2 Feb 2022
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
2 Feb 2022
Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston
31 Jan 2022
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
26 Jan 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
20 Jan 2022
Audience Data Support ‘Focused Scale’ for Streaming Ads: GSD&M’s Dave Kersey
20 Jan 2022
Advertisers Drive Innovation in Data Usage: MediaWallah’s Nancy Marzouk
18 Jan 2022
Harness Media, Data & Technology for Best Results: Kinesso’s Jean Fitzpatrick
17 Jan 2022
Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast
17 Jan 2022
First-Party Data Help With Audience Suppression Strategies: Camelot’s Sam Bloom
13 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
How Blockgraph Works: Schleider Combines ISP & TV Data
9 Jan 2022