Data and Identity

VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’
7 Apr 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
6 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Political Campaigns Can’t Ignore CTV Audiences: i360’s Mark Positano
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
30 Mar 2022
Data Insights Drive Improvements in Ad Revenue: Furious’s Ashley Swartz
30 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
Human Is The Answer: AppScience’s Lum On Media Measurement
24 Mar 2022
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
22 Mar 2022
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
22 Mar 2022
Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch
17 Mar 2022
Data Diversity On Univision’s Beet Retreat Agenda
14 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
23 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham
17 Feb 2022