Data and Identity

Playlists & Series

Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
19 Nov 2025
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
19 Nov 2025
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
19 Nov 2025
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
19 Nov 2025
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
19 Nov 2025
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
19 Nov 2025
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
19 Nov 2025
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
19 Nov 2025
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
19 Nov 2025
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
19 Nov 2025
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
19 Nov 2025
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber
19 Nov 2025
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
19 Nov 2025
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
19 Nov 2025
Drudge Report Rises To Second Place Among Publishers On Audience, Programmatic Credentials
19 Nov 2025
Creatives, Data And Machines Yield Smart (Not Big) Data: Xaxis’ Pangis
Creatives, Data And Machines Yield Smart (Not Big) Data: Xaxis’ Pangis
19 Nov 2025
Requidan Of Intermarkets: Healthy Double-Digit Private Marketplace CPM’s For Political Ads
Requidan Of Intermarkets: Healthy Double-Digit Private Marketplace CPM’s For Political Ads
19 Nov 2025
OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
19 Nov 2025
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
19 Nov 2025
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
19 Nov 2025