Data and Identity

Playlists & Series

CTV Promises Better Targeting With First-Party Data: Ocean Media’s Jared Lake
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
First-Party Data Drive Ad Targeting on CTV: Disney’s Marc Mallett
2 Dec 2021
Data Drives Business Outcomes for Media Sellers: Furious’ Ashley Swartz
2 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
TV Can Learn From Programmatic Digital’s Past: TransUnion’s Matt Spiegel
30 Nov 2021
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
30 Nov 2021
Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch
29 Nov 2021
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
First-Party Data Drive Better Audience Targeting: Disney’s Lisa Valentino
24 Nov 2021
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
23 Nov 2021
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
22 Nov 2021
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
9 Nov 2021
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
8 Nov 2021
Donna Speciale: “We’re Counting an Underreported Audience,” Univision has its “Hispanic Graph” and a New Alliance with Comscore
7 Nov 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
27 Oct 2021