Data and Identity

Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
First-Party Data Drive Ad Targeting on CTV: Disney’s Marc Mallett
2 Dec 2021
Data Drives Business Outcomes for Media Sellers: Furious’ Ashley Swartz
2 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
TV Can Learn From Programmatic Digital’s Past: TransUnion’s Matt Spiegel
30 Nov 2021
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
30 Nov 2021
Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch
29 Nov 2021
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
First-Party Data Drive Better Audience Targeting: Disney’s Lisa Valentino
24 Nov 2021
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
23 Nov 2021
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
22 Nov 2021
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
8 Nov 2021
Donna Speciale: “We’re Counting an Underreported Audience,” Univision has its “Hispanic Graph” and a New Alliance with Comscore
7 Nov 2021
Rishad Tobaccowala on the #BeetCast: An Opportunity Lost? A Booming Marketing Biz Stuck in Mediocrity
30 Oct 2021
TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu
27 Oct 2021
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
27 Oct 2021
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
26 Oct 2021
Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
26 Oct 2021
Measurement Must Get Better & More Flexible: Disney’s Valentino
25 Oct 2021