Data and Identity

ReachTV’s Lynnwood Bibbens: Live Sports Now Accounts for Majority of Airport Networks’ Programming
21 May 2025
The State of Data: IAB Sees Most Marketers Fully Adopting AI by 2026
21 May 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Acxiom IPG’s Donovan: Travel Commerce Takes Flight With Personalized Data
20 May 2025
Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says
14 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
For Horizon’s Bill Koenigsberg, ‘Blu’ Is the Color of AI
30 Apr 2025
Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan 
8 Apr 2025
Transaction Data Provides Key Insights Into Consumer Behavior for Brands: Chase Media Solutions’ Lauren Griewski
3 Apr 2025
Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
24 Mar 2025
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
18 Mar 2025
TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark
16 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss Says
9 Mar 2025
Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target
3 Mar 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025