Data and Identity

TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
11 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
Privacy Promise Is Paramount for CMX in Retail Media Explosion
3 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives
29 Sep 2024
Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell
23 Sep 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
16 Sep 2024
Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
15 Sep 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024