Data and Identity

Playlists & Series

Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
15 Dec 2017
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
13 Dec 2017
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
12 Dec 2017
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
11 Dec 2017
How 605 Has Helped Charter’s Data-Driven TV Ad Sales
How 605 Has Helped Charter’s Data-Driven TV Ad Sales
11 Dec 2017
NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
10 Dec 2017
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
10 Dec 2017
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
8 Dec 2017
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
7 Dec 2017
News Corp’s Angelo: Simplifying Ad Chain With “News IQ”
News Corp’s Angelo: Simplifying Ad Chain With “News IQ”
6 Dec 2017
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
5 Dec 2017
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
5 Dec 2017
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
4 Dec 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
30 Nov 2017
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
29 Nov 2017
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
22 Nov 2017
LiveRamp in Offline Data Pact with Criteo
LiveRamp in Offline Data Pact with Criteo
20 Nov 2017
LiveRamp’s Clinger On The Quest For A Single, Standard Cookie
LiveRamp’s Clinger On The Quest For A Single, Standard Cookie
14 Nov 2017
AppNexus, Tru Optik Deal Delivers Audiences In 75 Million OTT Households: Tru Optik’s Andre Swanston
AppNexus, Tru Optik Deal Delivers Audiences In 75 Million OTT Households: Tru Optik’s Andre Swanston
9 Nov 2017