Data and Identity

Mass Or Precision Targeted, Data Is Key: Mindshare’s Peterson
26 Apr 2018
Evolution Of Addressable Mirrors That Of Advanced TV: Cadent/one2one’s Troiano
26 Apr 2018
Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads
23 Apr 2018
Media Agency Blue 449 Seeks ‘Tighter Connection’ Between Marketing, Business
22 Apr 2018
NBCU In OpenAP Means More Scale, Standardization: Initiative’s Bosetti
22 Apr 2018
Wavemaker Crafting ‘Turnkey And Bite-Sized’ Audience Segments, Creative Iterations
20 Apr 2018
Havas’ Ankeney On The Future Of The Media Agency
18 Apr 2018
‘Complexity Of Change’ Spurred Campbell Soup Global Account Review
18 Apr 2018
Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice
17 Apr 2018
Facebook Should Consider A Better Value Exchange For User Data: Y&R’s David Sable
16 Apr 2018
4A’s Chief Seeks ‘Client Of The Future,’ Launches Inclusion Certification Program
15 Apr 2018
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
12 Apr 2018
Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure
11 Apr 2018
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
8 Apr 2018
‘Bullish On Data Marketplace,’ Dentsu Aegis Adds IRI To M1 Platform
4 Apr 2018
Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
3 Apr 2018
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
3 Apr 2018
Inscape’s Neumeier On The Privacy Of Smart TV Viewers’ Behavior
3 Apr 2018
Advanced Targeting Yields ‘Really Healthy Prices’ For Quality Content: dataxu’s Catanzaro
1 Apr 2018
NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe
29 Mar 2018