Data and Identity

Playlists & Series

Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
MEC’s Chief Digital Officer on Technology, Data and Creativity
MEC’s Chief Digital Officer on Technology, Data and Creativity
4 Jun 2014
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
4 Jun 2014
YuMe On Quest For Ad Receptivity Equation
YuMe On Quest For Ad Receptivity Equation
4 Jun 2014
Keep Big Data Simple To Get Smarter: SMG’s Parker
Keep Big Data Simple To Get Smarter: SMG’s Parker
2 Jun 2014
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
27 May 2014
Guardian Uses ‘Attention Analytics’ To Amplify Content
Guardian Uses ‘Attention Analytics’ To Amplify Content
21 May 2014
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
8 May 2014
AOL’s Global Sales Chief: We Can Find the Audience that Matters to Brands
7 May 2014
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014
Time Goes All in on Programmatic with Exchange Powered by Google
Time Goes All in on Programmatic with Exchange Powered by Google
6 Apr 2014
Universal McCann Moves Deeper With Data into Programmatic Buying
Universal McCann Moves Deeper With Data into Programmatic Buying
31 Mar 2014
Time Inc. Leveraging First Party Data for Programmatic Ad Efforts
Time Inc. Leveraging First Party Data for Programmatic Ad Efforts
30 Mar 2014
Programmatic Buying Will Reach Across TV with More Integrated Tech
Programmatic Buying Will Reach Across TV with More Integrated Tech
27 Mar 2014
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
21 Mar 2014
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
21 Mar 2014
Data Is To Marketing As Science Is To Religion: Group M’s Norman
Data Is To Marketing As Science Is To Religion: Group M’s Norman
20 Mar 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014
Kawaja: No Bubble In ‘Sciencification’ Of Advertising
Kawaja: No Bubble In ‘Sciencification’ Of Advertising
19 Mar 2014