Data and Identity

Playlists & Series

Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014
ZenithOptimedia Trying To Overcome Addressability Fragmentation
ZenithOptimedia Trying To Overcome Addressability Fragmentation
18 Mar 2014
YuMe CEO: Video Advertisers Need Better Data
14 Mar 2014
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
14 Mar 2014
NDN Focuses On Data To Improve Publishers’ Videos
NDN Focuses On Data To Improve Publishers’ Videos
14 Mar 2014
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
13 Mar 2014
Dailymotion to Leverage First-Party Data in Programmatic Effort
Dailymotion to Leverage First-Party Data in Programmatic Effort
12 Mar 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Shazam Lets Advertisers Follow Consumers, CEO Riley
Shazam Lets Advertisers Follow Consumers, CEO Riley
28 Feb 2014
Factual Enables Marketing Through ‘Anticipatory Computing’
Factual Enables Marketing Through ‘Anticipatory Computing’
26 Feb 2014
Mobile Apps Need to Tap Big Data for Better Monetization
Mobile Apps Need to Tap Big Data for Better Monetization
25 Feb 2014
Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie
25 Feb 2014
GroupM’ Tilds:  Mobile Apps Need Deeper Data
GroupM’ Tilds: Mobile Apps Need Deeper Data
15 Feb 2014
UM’s David Cohen:  Advertising is Moving to a “Barbell” Scenario
UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
14 Feb 2014
InMobi’s is Powering Mobile Ads with Data, Stephanie Sarofian
InMobi’s is Powering Mobile Ads with Data, Stephanie Sarofian
8 Feb 2014
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
7 Feb 2014
With $80 Million Raise, Turn Expands Global, Video Operations
With $80 Million Raise, Turn Expands Global, Video Operations
6 Feb 2014
Eyeview Grows Its Personalized Video Ad Footprint
Eyeview Grows Its Personalized Video Ad Footprint
6 Feb 2014
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
30 Jan 2014