Data and Identity

Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
MEC’s Chief Digital Officer on Technology, Data and Creativity
MEC’s Chief Digital Officer on Technology, Data and Creativity
4 Jun 2014
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
4 Jun 2014
Keep Big Data Simple To Get Smarter: SMG’s Parker
Keep Big Data Simple To Get Smarter: SMG’s Parker
2 Jun 2014
Ad Fraud From Bots & Fraudulent Traffic Expands
Ad Fraud From Bots & Fraudulent Traffic Expands
28 May 2014
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
27 May 2014
Guardian Uses ‘Attention Analytics’ To Amplify Content
Guardian Uses ‘Attention Analytics’ To Amplify Content
21 May 2014
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
8 May 2014
AOL’s Global Sales Chief: We Can Find the Audience that Matters to Brands
7 May 2014
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014
Nielsen’s Mobile Video Measurement Coming This Summer
Nielsen’s Mobile Video Measurement Coming This Summer
25 Apr 2014
Viacom’s Spina Wants Unified Social Data Measurements
Viacom’s Spina Wants Unified Social Data Measurements
22 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Time Goes All in on Programmatic with Exchange Powered by Google
Time Goes All in on Programmatic with Exchange Powered by Google
6 Apr 2014
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
3 Apr 2014
Universal McCann Moves Deeper With Data into Programmatic Buying
Universal McCann Moves Deeper With Data into Programmatic Buying
31 Mar 2014