Data and Identity

LG and Nielsen Studying Audience Makeup of Smart TV Users
LG and Nielsen Studying Audience Makeup of Smart TV Users
7 Jun 2013
YuMe To Roll Out Tools for Audience Targeting Across Screens
YuMe To Roll Out Tools for Audience Targeting Across Screens
22 May 2013
Akamai Has Diagnostic Tool for Individual Viewer Performance
Akamai Has Diagnostic Tool for Individual Viewer Performance
16 May 2013
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
10 May 2013
‘Save Programmatic For The End Of The Funnel’
‘Save Programmatic For The End Of The Funnel’
10 May 2013
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
5 May 2013
Beet Commentary: Ashley Swartz on Big Data and Google Fiber
1 May 2013
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
1 May 2013
Data Boom: GroupM Targets Audiences with Xaxis Unit
Data Boom: GroupM Targets Audiences with Xaxis Unit
30 Apr 2013
Mindshare’s Johnston: ‘Addressable’ Advertising is Maximizing Efficiency
Mindshare’s Johnston: ‘Addressable’ Advertising is Maximizing Efficiency
25 Apr 2013
VivaKi’s Voris: ‘Digital Video Will Expand Business’
VivaKi’s Voris: ‘Digital Video Will Expand Business’
25 Apr 2013
Gray Digital Says Innovation for TV Is Key
Gray Digital Says Innovation for TV Is Key
24 Apr 2013
Rovi Customizes ‘TV Everywhere’ Watching
Rovi Customizes ‘TV Everywhere’ Watching
12 Apr 2013
Videology Touts Device Targeting Technology
11 Apr 2013
Private Exchanges Spur Growth in Programmatic Buying
Private Exchanges Spur Growth in Programmatic Buying
11 Apr 2013
Neustar Exec: Addressable TV Ripe for Real-Time Buying
27 Mar 2013
Videoplaza Brings Big Data to Video, Says 30% of Video Ads Will be Audience-Based
27 Mar 2013
GigaOm’s Ernie Sander: ‘Hadoop’ Looms Large at Cloud Computing Conference
21 Mar 2013
Data is Huge, but Knowing How to Use it is Vital, Neustar Exec Says
19 Mar 2013
Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz
18 Mar 2013