Data and Identity

Magna Global Links Client Data Segments with AOL’s Adap.tv Platform, Brunick
Magna Global Links Client Data Segments with AOL’s Adap.tv Platform, Brunick
2 Oct 2013
CPG Brands Marrying Real-Time Data with Creative, SMG’s Namruti
CPG Brands Marrying Real-Time Data with Creative, SMG’s Namruti
30 Sep 2013
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
26 Sep 2013
Adobe Puts “Satellite” In The Cloud For Broader Tag Management
Adobe Puts “Satellite” In The Cloud For Broader Tag Management
22 Sep 2013
PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
19 Sep 2013
AOL Launches Video Insight Tool to Provide Deep Data on Views
AOL Launches Video Insight Tool to Provide Deep Data on Views
18 Sep 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
Publicis, Omnicom Merger:  It’s about “Big Data” says Maurice Levy
Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy
28 Jul 2013
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
28 Jul 2013
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
16 Jul 2013
Flite CEO Price: Hot Trend Advertises To Individual Customers
Flite CEO Price: Hot Trend Advertises To Individual Customers
8 Jul 2013
Razorfish CTO Velez: Mobile Phones Can Power Addressable Advertising
Razorfish CTO Velez: Mobile Phones Can Power Addressable Advertising
8 Jul 2013
ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads
ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads
2 Jul 2013
Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services
1 Jul 2013
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
30 Jun 2013
Havas Media Chief Delport on the Rise of Programmatic Buying
Havas Media Chief Delport on the Rise of Programmatic Buying
30 Jun 2013
Mindshare CEO Emery:  We are Focused on Real-Time “Adaptive Marketing”
Mindshare CEO Emery: We are Focused on Real-Time “Adaptive Marketing”
30 Jun 2013
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
24 Jun 2013
Yahoo to Deliver Video via Personalized “Streams,” Will Scale Content via Third Parties, UGC
Yahoo to Deliver Video via Personalized “Streams,” Will Scale Content via Third Parties, UGC
21 Jun 2013
Nielsen, Videology Panel Discusses Improving OCR
Nielsen, Videology Panel Discusses Improving OCR
7 Jun 2013