Data and Identity

Playlists & Series

TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
Audience Development Company AlphaBird Focuses on Show Development
29 Nov 2012
Collider Media: Making Ad Inventory More Valuable With Third-Party Data
28 Nov 2012
Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers
25 Nov 2012
Weather Channel Readies Universal Profile for Consumption Across “Four Screens”
28 Oct 2012
Tech Publisher IDG Embraces RTB with Data Management Platform
26 Oct 2012
Weather Channel Changes Name, Drops “Channel,” Expands B2B Business with Big Data Offering
21 Oct 2012
Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”
19 Oct 2012
VivaKi’s Trading Desk Generating Higher CPM’s for Publishers
18 Oct 2012
Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition
15 Oct 2012
Adobe Forges Deepening Ties with the Ad Business
9 Oct 2012
Adobe Takes Manhattan with Starring Roll at Advertising Week
4 Oct 2012
Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald
2 Oct 2012
Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool
2 Oct 2012
The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars
1 Oct 2012
Dispatch from Chicago: Digital Video Growing with “Big Data,” Social, Unique Content
26 Sep 2012
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
30 Aug 2012
Commentary: Video Metadata Critical for Online Video Advertising, Analyst Swartz
15 Aug 2012
Open Data is Essential to the Video News Business, CNN’s Peter Bale
29 Jul 2012
Video Metadata Drives Engagement Rates As Much as 300 Percent, RAMP’s CEO
12 Jul 2012