Data and Identity

Mobile Audience Targeting to Drive Brand Ad Spend in 2013
13 Mar 2013
New York Times R&D Chief: We’re Transacting Business ‘Like a Retailer’
9 Mar 2013
Digitas’ Shlachter: How Big Data Can Drive Digital Video Value
7 Mar 2013
PubMatic Expands Video, Rich Media Solutions as it Manages Big Data for Media Firms
5 Mar 2013
The New York Times has Prototyped a Link-Centric Search Engine
2 Mar 2013
Videology Aims for Mobile Addressability
1 Mar 2013
Publishers Look to Advanced Video Targeting to Add Value to Inventory
28 Feb 2013
Videology’s Collider Unit Touts “Confirmed vs. Inferred” Mobile Advertising Targeting
28 Feb 2013
Videology Aims for Mobile Addressability
28 Feb 2013
Big Marketers Slow to Embrace Big Data, Forrester’s O’Connell
28 Feb 2013
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
27 Feb 2013
Brightcove’s Whatcott: The Power of Real-Time Analytics in Video Discovery
27 Feb 2013
Powering the “Second Screen” with Metadata: RAMP Goes Beyond ACR, CEO Tom Wilde
24 Feb 2013
The New York Times Launches Real-Time Ad Serving with Twitter Data
19 Feb 2013
Vivian Schiller: NBC News is Readying “Rich Journalism Destination”
18 Feb 2013
Agency Trading Desk Xaxis Buys Audiences Rather Than Media
14 Feb 2013
The “Second Phase of Online Video” is All About Metadata, RAMP’s Tom Wilde
12 Feb 2013
“Big Data” Key to Videology’s Move Into Television
10 Feb 2013
CES Dispatch: Advertisers Harnessing Digital Data for Smart TVs, More Screens
11 Jan 2013
Starcom MediaVest’s CEO Desmond: This is the Year of Mobility and Big Data
10 Jan 2013
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