Gaming

Playlists & Series

The Company Behind Pokemon Go is Building a Social Network Centered on AR Games

19 Nov 2025

SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game

19 Nov 2025

Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting

19 Nov 2025

Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation

19 Nov 2025

Brands Need To Play & Measure In Immersive Environments: IAB’s Soon

19 Nov 2025

Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention

19 Nov 2025

Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s Wester

19 Nov 2025

Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso

19 Nov 2025

CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman

19 Nov 2025

Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman

19 Nov 2025

‘We’re at the Center of Pop Culture,’ and a Gateway to Gen Z: Fandom’s Jeremy Steinberg

19 Nov 2025

Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness

22 Oct 2025

Mobile Gaming, Apps and CTV Are Key to Reaching Today’s Consumers: Dentsu’s Jessie Schwartzfarb

15 Oct 2025

LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints

8 Oct 2025

Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’

11 May 2025

Zero Code’s Dario Raciti: How Gaming Became the New Mass Media

4 May 2025

Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too

27 Apr 2025

Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth

22 Apr 2025

Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape

20 Apr 2025

Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier

10 Apr 2025

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