Programmatic

Programmatic Brings “Singularity” to Ad Marketplace, AOL’s Tim Armstrong
Programmatic Brings “Singularity” to Ad Marketplace, AOL’s Tim Armstrong
16 Jan 2014
The Guardian Inks Pact With AOL’s Adap.tv Unit for Private Video Exchange
The Guardian Inks Pact With AOL’s Adap.tv Unit for Private Video Exchange
16 Jan 2014
Videology CEO: 2014 Is The Year Of Addressable TV Ads
Videology CEO: 2014 Is The Year Of Addressable TV Ads
15 Jan 2014
AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’
AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’
14 Jan 2014
Turn Raises $80 Million Funding Round
Turn Raises $80 Million Funding Round
13 Jan 2014
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
9 Jan 2014
PubMatic Adds Video Ads To Real-Time Platform
PubMatic Adds Video Ads To Real-Time Platform
7 Jan 2014
TV-Synced Ads Boost Brand Engagement, Civolution Says
TV-Synced Ads Boost Brand Engagement, Civolution Says
2 Jan 2014
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
2 Jan 2014
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
2 Jan 2014
clypd Fuelled Up To Bring Programmatic Ads To TV
clypd Fuelled Up To Bring Programmatic Ads To TV
29 Dec 2013
Civolution Aims To Better Target TV-Synced Ads In 2014
Civolution Aims To Better Target TV-Synced Ads In 2014
29 Dec 2013
Ad Software Giant Mediaocean Expands Services to Third Parties
Ad Software Giant Mediaocean Expands Services to Third Parties
19 Dec 2013
Google Expects Consolidation In Programmatic Ad Market
Google Expects Consolidation In Programmatic Ad Market
19 Dec 2013
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
Mindshare’s Powell: Advertisers Need Price Stability
Mindshare’s Powell: Advertisers Need Price Stability
19 Dec 2013
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
18 Dec 2013
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
18 Dec 2013
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
17 Dec 2013
Videology’s McKee: Analogue Data Is Changing Digital Ads
Videology’s McKee: Analogue Data Is Changing Digital Ads
12 Dec 2013