Programmatic

Taboola CEO: Native Will Go Programmatic When It Hits Scale
Taboola CEO: Native Will Go Programmatic When It Hits Scale
5 Mar 2014
App Developers Gain Power From Native: InMobi’s Majumdar
App Developers Gain Power From Native: InMobi’s Majumdar
5 Mar 2014
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
5 Mar 2014
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
4 Mar 2014
AOL Video Growing Fast; Big Focus on Viewability
AOL Video Growing Fast; Big Focus on Viewability
4 Mar 2014
Videology Has “Direct Integration” with Nielsen TV Data
Videology Has “Direct Integration” with Nielsen TV Data
3 Mar 2014
AOL’s Adap.tv Readies “True Household Addressability” for TV Advertisers
3 Mar 2014
As Brands Eye Programmatic, Agencies Need to Show Value
As Brands Eye Programmatic, Agencies Need to Show Value
2 Mar 2014
Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014
Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014
25 Feb 2014
Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
24 Feb 2014
SpotXchange Tops comScore Video Ad Rankings
23 Feb 2014
Collective’s CEO Apprendi: Sell Side or Buy Side, “You’ve Got to Pick Sides”
Collective’s CEO Apprendi: Sell Side or Buy Side, “You’ve Got to Pick Sides”
19 Feb 2014
VivaKi’s Tech Chief:  We Find “Dodgy Players” Among Tech Vendors
VivaKi’s Tech Chief: We Find “Dodgy Players” Among Tech Vendors
15 Feb 2014
UM’s David Cohen:  Advertising is Moving to a “Barbell” Scenario
UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
14 Feb 2014
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
13 Feb 2014
John Battelle on His New Venture: Programmatic for Publishers Big and Small
11 Feb 2014
WPP’s Xaxis Expanding Global Reach, Products
11 Feb 2014
Brands Tapping Google for In-House, Programmatic Video Ad Solutions
11 Feb 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
10 Feb 2014
PubMatic Readies IPO at $1 Billion Valuation, report
PubMatic Readies IPO at $1 Billion Valuation, report
8 Feb 2014