Programmatic

Playlists & Series

Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
OpenX By The Numbers: Profit Up 3x In Two Years
OpenX By The Numbers: Profit Up 3x In Two Years
10 Feb 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
8 Feb 2016
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
4 Feb 2016
Hearst Reaches Maturity With Programmatic: Parker
Hearst Reaches Maturity With Programmatic: Parker
2 Feb 2016
Turn’s New CEO On Video And The ‘Three-Legged Stool’
31 Jan 2016
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
26 Jan 2016
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
20 Jan 2016
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
8 Nov 2015
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
8 Nov 2015
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
3 Nov 2015
AOL Touts Creative Advertising Delivered in Real-Time
AOL Touts Creative Advertising Delivered in Real-Time
3 Nov 2015
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
30 Oct 2015
Marketers Go It Alone For Ad Tech and  Eyeview is Launching a DSP
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
28 Oct 2015
YuMe Announces “Out-Stream” Offering as Part of “Full Stack” Solution
YuMe Announces “Out-Stream” Offering as Part of “Full Stack” Solution
27 Oct 2015
Dish Opens Up Addressable TV To Real-Time Bids
Dish Opens Up Addressable TV To Real-Time Bids
26 Oct 2015
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
18 Oct 2015