Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Jul 2013
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
18 Jul 2013
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
17 Jul 2013
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
17 Jul 2013
Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104
Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104
16 Jul 2013
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
16 Jul 2013
Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves
Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves
14 Jul 2013
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
13 Jul 2013
Group M’s Boserup: Programmatic Buying to Become Dominant Trading Method
Group M’s Boserup: Programmatic Buying to Become Dominant Trading Method
9 Jul 2013
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
7 Jul 2013
Chicago 7.10: VivaKi’s Kurt Unkel, comScore Chair Gian Fulgoni,TubeMogul CEO Brett Wilson, others Set for Programmatic Video Ad Summit
Chicago 7.10: VivaKi’s Kurt Unkel, comScore Chair Gian Fulgoni,TubeMogul CEO Brett Wilson, others Set for Programmatic Video Ad Summit
2 Jul 2013
Ad platform Turn Expanding Brazil, Italy
2 Jul 2013
TubeMogul Enjoys International Growth as Automated Advertising Expands
TubeMogul Enjoys International Growth as Automated Advertising Expands
1 Jul 2013
The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears
30 Jun 2013
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
30 Jun 2013
Havas Media Chief Delport on the Rise of Programmatic Buying
Havas Media Chief Delport on the Rise of Programmatic Buying
30 Jun 2013
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
27 Jun 2013
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
26 Jun 2013
“Private” Ad Exchanges on the Rise at Publicis’ VivaKi Unit
“Private” Ad Exchanges on the Rise at Publicis’ VivaKi Unit
25 Jun 2013
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
24 Jun 2013
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