Programmatic

‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
8 Mar 2016
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
7 Mar 2016
Ditch Last-Click Attribution On Mobile: Google’s Carrington
Ditch Last-Click Attribution On Mobile: Google’s Carrington
7 Mar 2016
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
7 Mar 2016
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
7 Mar 2016
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
7 Mar 2016
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
6 Mar 2016
Native Ads Will Replace Display Ads: Xaxis’ Allen
Native Ads Will Replace Display Ads: Xaxis’ Allen
6 Mar 2016
New Light Reaction CEO Walczak Wants More From Mobile
New Light Reaction CEO Walczak Wants More From Mobile
4 Mar 2016
GroupM’s Kowan: Programmatic As ‘Toolset’, Eschews Term ‘Trading Desk’
GroupM’s Kowan: Programmatic As ‘Toolset’, Eschews Term ‘Trading Desk’
4 Mar 2016
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
3 Mar 2016
AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology
3 Mar 2016
Eyeview Registers Big Return On Customized Facebook Video Ads
Eyeview Registers Big Return On Customized Facebook Video Ads
2 Mar 2016
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
2 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
1 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
29 Feb 2016
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
29 Feb 2016