Programmatic

Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
The World Won’t Be 100% Programmatic: Target’s Reiter
The World Won’t Be 100% Programmatic: Target’s Reiter
11 Feb 2016
Genesis Evolves In-Article Video Ads For Page Context
Genesis Evolves In-Article Video Ads For Page Context
11 Feb 2016
Programmatic 2.0 Is Here: Group M’s Kowan
10 Feb 2016
OpenX By The Numbers: Profit Up 3x In Two Years
OpenX By The Numbers: Profit Up 3x In Two Years
10 Feb 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
8 Feb 2016
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
4 Feb 2016
Hearst Reaches Maturity With Programmatic: Parker
Hearst Reaches Maturity With Programmatic: Parker
2 Feb 2016
Turn’s New CEO On Video And The ‘Three-Legged Stool’
31 Jan 2016
Genesis Media Figures Out Out-Stream: CEO Yackanich
29 Jan 2016
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp
29 Jan 2016
The Trade Desk Adding Self-Serve Programmatic TV Ad Buying
The Trade Desk Adding Self-Serve Programmatic TV Ad Buying
28 Jan 2016
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
28 Jan 2016
Carat’s Doug Ray to Headline the Beet Retreat in Vieques Next Week, w/ AOL, Google, Facebook, GroupM, IPG, Merkle, Videology & Xaxis
28 Jan 2016
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
26 Jan 2016
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
24 Jan 2016
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
22 Jan 2016
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
20 Jan 2016
Operative Customers Share The Ad ‘Partner Premium’
Operative Customers Share The Ad ‘Partner Premium’
19 Jan 2016
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
19 Jan 2016