Programmatic

DashBid CEO Tom Herman On Why Ad Blockers Won’t Faze Video Ads
DashBid CEO Tom Herman On Why Ad Blockers Won’t Faze Video Ads
29 Feb 2016
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
29 Feb 2016
Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google
Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google
25 Feb 2016
Carat’s Ray On Multiple DSP’s And The Need For Programmatic R&D
Carat’s Ray On Multiple DSP’s And The Need For Programmatic R&D
24 Feb 2016
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
23 Feb 2016
AOL is Powering Verizon’s Go90 Mobile Video App for Ad Decisioning
AOL is Powering Verizon’s Go90 Mobile Video App for Ad Decisioning
22 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
18 Feb 2016
O’Connell Ready To Tell MediaMath’s Story Of ‘Awesomeness’
O’Connell Ready To Tell MediaMath’s Story Of ‘Awesomeness’
18 Feb 2016
Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors
Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors
18 Feb 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
Big Data is Driving Results for Virool’s Global Customers Big and Small
Big Data is Driving Results for Virool’s Global Customers Big and Small
17 Feb 2016
With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak
16 Feb 2016
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
16 Feb 2016
Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Decentralize Programmatic Slowly: Merkle’s Delaney
Decentralize Programmatic Slowly: Merkle’s Delaney
14 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
Unduplicated Reach is End Game in Programmatic
Unduplicated Reach is End Game in Programmatic
11 Feb 2016