Programmatic

Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
18 Jan 2016
Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains
Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains
18 Jan 2016
PubMatic Refocuses On Premium To Avoid Commoditized Ads
PubMatic Refocuses On Premium To Avoid Commoditized Ads
13 Jan 2016
IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand
IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand
12 Jan 2016
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
12 Jan 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
12 Jan 2016
Rocket Fuel’s New CEO Targets DISH Moments
Rocket Fuel’s New CEO Targets DISH Moments
10 Jan 2016
Next for SpotX:  Deeper Targeting via Integration with Lotame, Krux, others
Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
10 Jan 2016
Mac Delaney is Building Programmatic Practice at Merkle
9 Jan 2016
SpotX Readies Expansion to Asia
SpotX Readies Expansion to Asia
7 Jan 2016
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
7 Jan 2016
Tech Compels Marketers To Change: Havas’ Delport
Tech Compels Marketers To Change: Havas’ Delport
7 Jan 2016
Targeted Media Could Optimize Marketers Into “Invisibility,”  Warns GroupM’s Rob Norman
Targeted Media Could Optimize Marketers Into “Invisibility,” Warns GroupM’s Rob Norman
4 Jan 2016
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
28 Dec 2015
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
27 Dec 2015
YuMe’s DSP Joins Stack For Programmatic Boom
YuMe’s DSP Joins Stack For Programmatic Boom
23 Dec 2015
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
21 Dec 2015
Big Growth for Xaxis Outside of WPP, CEO Gleason
Big Growth for Xaxis Outside of WPP, CEO Gleason
21 Dec 2015
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
20 Dec 2015
Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel
Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel
19 Dec 2015