Media Measurement Is Broken: GroupM’s Gotlieb

Playlists & Series

Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
19 Nov 2025
Mindshare’s Bitterman’s Search for “Automating Intelligence”
Mindshare’s Bitterman’s Search for “Automating Intelligence”
19 Nov 2025
How GroupM Establishes Trust With Private Marketplaces
How GroupM Establishes Trust With Private Marketplaces
19 Nov 2025
Should Brands Make Content People Would Pay For?
Should Brands Make Content People Would Pay For?
19 Nov 2025
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
19 Nov 2025
‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
19 Nov 2025
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
19 Nov 2025
Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:
Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:
19 Nov 2025
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
19 Nov 2025
Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising
19 Nov 2025
Big Growth for Xaxis Outside of WPP, CEO Gleason
Big Growth for Xaxis Outside of WPP, CEO Gleason
19 Nov 2025
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
19 Nov 2025
Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman
Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman
19 Nov 2025
Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”
Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”
19 Nov 2025
Programmatic 2.0 Is Here: Group M’s Kowan
19 Nov 2025
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
19 Nov 2025
Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power
Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power
19 Nov 2025
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
19 Nov 2025
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
19 Nov 2025
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
19 Nov 2025
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