[m]PLATFORM’s Hanlon Contemplates The Utility Of Data, Personalized Creative

Playlists & Series

[m]PLATFORM’s Hanlon Contemplates The Utility Of Data, Personalized Creative
24 May 2018
What Marketers Care About Most: Our NewFronts Compilation
14 May 2018
GroupM’s Schwartz: Addressable TV A Growing Complement To Mass Reach
23 Apr 2018
Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure
11 Apr 2018
Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”
10 Apr 2018
Publishers In Balancing Act To Reduce Ad Load, Justify Pricing: Essence’s Gerber
6 Apr 2018
Wavemaker’s Castree Explains Purchase Journey Planning, Endurance Of Mixed Trading Models
18 Mar 2018
Wavemaker Credo: Understand Consumers And Their Purchase Journey, Then Choose Technology
14 Mar 2018
Wavemaker: Consumer Engagement Is Conversations, Not ‘One Big Idea’
7 Mar 2018
GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser
GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser
15 Feb 2018
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
1 Feb 2018
Rebooting And Redesigning The Modern Marketing Agency: Wavemaker U.S. CEO Amanda Richman
28 Jan 2018
GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
22 Jan 2018
Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb
17 Jan 2018
Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out
17 Jan 2018
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
18 Dec 2017
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
13 Nov 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
15 Oct 2017
GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
27 Sep 2017