Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions

Playlists & Series

Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
20 Jan 2019
In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani
2 Jan 2019
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
New FreeWheel DRIVE Platform Unifies Measurement Across Total TV Reach
29 Oct 2018
Commonality Of TV Audience Segments Will Ease Buying Friction: Nielsen’s Abcarian
17 Oct 2018
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
12 Oct 2018
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
11 Oct 2018
New Nielsen Gracenote Solution Yields Mobile Video Viewing Behavior Data
16 Aug 2018
Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing
7 Aug 2018
Matt Prohaska Tracks OpenAP Uptake, Impact Of GDPR In EU
8 Jul 2018
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
1 Jul 2018
Next Up For Nielsen: Measuring Podcasts
25 Jun 2018
Initiative’s Gilbert: As Live Content Grows, Digital Mirrors Linear TV
10 May 2018
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
25 Mar 2018
Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly
6 Mar 2018
Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer
4 Mar 2018
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
15 Dec 2017