Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

Playlists & Series

Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
13 Dec 2017
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
19 Oct 2017
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
15 Oct 2017
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Sep 2017
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
16 Aug 2017
Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen’s Hogue: OTT TV Measurement Is A Journey
9 Aug 2017
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
7 Aug 2017
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
29 Jun 2017
Nielsen Turns Up the Volume On Audio Ads
Nielsen Turns Up the Volume On Audio Ads
28 Jun 2017
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
28 Jun 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
Turner’s Speciale On App Partnerships, Honing In On Network Fans
Turner’s Speciale On App Partnerships, Honing In On Network Fans
6 Mar 2017
Hulu Making Progress On Measuring Audiences, Not Just Screens
Hulu Making Progress On Measuring Audiences, Not Just Screens
27 Feb 2017
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
29 Jan 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
Turner’s Strober Explains Advanced Linear TV Audience Targeting
Turner’s Strober Explains Advanced Linear TV Audience Targeting
10 Jan 2017
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
9 Jan 2017