Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods

Playlists & Series

Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
19 Nov 2025
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
19 Nov 2025
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
19 Nov 2025
Hulu Making Progress On Measuring Audiences, Not Just Screens
Hulu Making Progress On Measuring Audiences, Not Just Screens
19 Nov 2025
Turner’s Speciale On App Partnerships, Honing In On Network Fans
Turner’s Speciale On App Partnerships, Honing In On Network Fans
19 Nov 2025
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
19 Nov 2025
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
19 Nov 2025
Nielsen Turns Up the Volume On Audio Ads
Nielsen Turns Up the Volume On Audio Ads
19 Nov 2025
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
19 Nov 2025
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
19 Nov 2025
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
19 Nov 2025
Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen’s Hogue: OTT TV Measurement Is A Journey
19 Nov 2025
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Nov 2025
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
19 Nov 2025
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
19 Nov 2025
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
19 Nov 2025
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
19 Nov 2025
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
19 Nov 2025
Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer
19 Nov 2025
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
19 Nov 2025
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